Cups: The Gateway Drug to Throw-Away Culture?

“The future is already here—it’s just not very evenly distributed.” —William Gibson

In this episode we get a glimpse into the future of the throw-away free city with Vessel founder and CEO, Dagny Tucker. Vessel is bring reusable cup sharing systems to cities across the US and helping Americans ditch throw-away culture, one cup at a time.

But for Dagny, a behavior change specialist, designer and ideator, it’s not just about cups. Vessel is all making every day values-aligned action easier and helping individuals feel empowered to be part of the change they want to see in the world. Dagny shares the research and philosophy behind behavior change that drive Vessel, and how choosing reuse at the coffee shop can be a gateway action.  

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